As a business owner and human being, time is incredibly valuable.

You already know that content creation takes an unexpectedly large amount of effort and time!

You could spend hours, weeks or even months plodding through creating your content, finding little snippets of time here and there. Feeling frustrated as you know your lack of forward momentum is costing you in lost sales. can save loads of time and get it out to the world much quicker!

Let me help!

Imagine having content readily available in your business. With insightful information to share…you’ll be able to demonstrate your knowledge and your worth to your potential customers. You’ll relish providing a greater level of customer service through your content and will be able to finally focus on your core business tasks to grow your sales.


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- Michelle Dale. Creator and Founder of Virtual Miss Friday & 1nSourcing


Here’s what you can expect…


Use the Get Started button to link though to a handy contact form where I ask you to provide some key information. I’ll review the information and will be in touch within 2 working days with a deadline date. I’ll also let you know if I need any further information from you and will send over an invoice for payment prior to work commencing.


I’ll make sure I’ve got everything in place to get going and will start writing away!

If you or I need to ask questions or relay information, we suggest initial contact by email to then schedule a chat on the phone if required.


I’ll deliver your blogs by the agreed deadline and make sure you have all the files needed to publish your new blog. If you need anything, do let me know, I’m always here to answer any queries and point you in the right direction.

Some A's to Your Q's...

I’m not sure this is aimed at my business?

As long as your business is in the equine industry - this service is for you. It doesn’t matter whether you’re a small one-person set-up or a large international organisation. I can help. I'm that extra resource you need to get your project across the finish line, or to ensure you consistently have awesome content to share.

How can you write in my tone of voice?

I guess I have a knack for it. I gather this information from talking to you and reading the content you’ve already published on your website and social media platforms.

I’m not sure that getting you to write my content is ethical?

It’s the same ethics as asking an employed member of your team to write content for your business. I integrate into your team, the only difference is… you don’t need to make the expensive commitment of employing me!

How long are the blogs?

Blogs will be in the region of 550 to 900 words.

How long will it take to get results?

I don't want to sound wafty, but it depends on what you're selling and how consistent you are are posting your blogs and marketing them. To help you with achieving the results that come from consistent content marketing - check out out our monthly support option, our Impulsion Package

By the time I’ve told you I might as well do it myself!

That’s really not the case! Content creation takes hours. Delegation takes minutes. I will make sure I’ve got everything needed to complete the project and will ask questions when necessary. Even so, I tend to work off incredibly brief instructions with the majority of my clients - I think it must be a horse person thing!

Who owns the copyright?

On payment, it’s yours. We don’t even get a mention in the credits, unless you expressly give permission for it.

Confidentiality is really important to me.

Me too.

As far as I'm concerned businesses are built on integrity. Ensuring confidentiality is of utmost importance to me.

All details you provide are in the strictest of confidence and I only share our involvement with your business in our own marketing when you’ve agreed to provide a testimonial or given permission to share the content we’ve created. Unless permission is expressly given - I do not share anything, anywhere, it's strictly confidential.