Each issue features a number of fantastic contributors from across the equine industry…

Rhea Freeman

Issue #2 - Rhea Freeman, of Rhea Freeman PR

Rhea Freeman provides equestrian and rural businesses with support around their PR, marketing, social media and content. She’s given two TEDx talks on the subject of social media, guest lectures around the subject, and runs the Small & Supercharged FB group, Mastermind group and podcast.

In our business feature, Rhea explains how getting a little more strategic with your approach to marketing can really help you through challenging times.

Amy+Jennings Auckland Equine Therapy

Issue #2 - Amy Jennings, of Auckland Equine Therapy

Amy Jennings is an Equine Therapist, who relocated from the UK to live and work in Auckland, New Zealand in 2016. She graduated from the University of Lincoln with a BSc (Hons) Equine Science and gained a post- graduate diploma in Equine Spinal Manipulation (chiropractic) from The Association of McTimoney-Corley Skeletal Therapists. In her article ‘UK Qualifications, International Opportunities’ Amy shares how she used her UK qualifications and experience to set-up a successful business, Auckland Equine Therapy, on the other side of the world.

Marloes Kruiper

Issue #2 - Marloes Kruiper, of Dierpraktijk Beest

Marloes Kruiper is based in the Netherlands and is the co-founder of multiple ventures. Alongside Mieke Ament, Marloes runs a holistic practice for animals called Dierpraktijk Beest, a livery yard and is currently setting up Animal Bioresonance, one of the first online portals offering bioresonance analysis for animals in the world. She gained a whole host of equine, animal, business and alternative medicine qualifications including a BSc Equine Studies and Business Management degree at Writtle College, and has now been working full-time with animals for over a decade. Marloes shares her career story of how her childhood dream eventually became a reality.

Dawn Vanstone

Issue #2 - Dawn Vanstone, Freelance Instructor

Dawn Vanstone is a BHS accredited professional coach who’s been working in the equine industry for 27 years. With experience across a number of different yards over the years, Dawn is now a self-employed freelance groom and instructor. She enjoys dressage, showing and showjumping with her home- bred 12-year-old gelding. In her article, ‘Elementary Advances Within the Equine Industry’ Dawn reviews the changes she’s seen in the equine industry over the last three decades.


Issue #2 - Jenni Winter, of Flying Changes Coaching

Jenni Winter is a Master Mindset and Performance Psychology Coach who helps riders of all levels improve their mental strength, overcome fears, perform at their very best and consistently achieve improved results. She combines her love for the equestrian world and her ability as a talent coach into her business, Flying Changes Coaching. Here Jenni applies her many years experience of nurturing talent and mindset coaching to share her top tips on how to overcome setbacks and strive for career success.

Alice Owen of Alice Rose and Co.jpg

Issue #1 - Alice Owen, of Alice Rose & Co

Alice has been horse mad ever since she first sat on a pony aged 10. Having left university with a degree in marketing, Alice now runs her own digital design agency - Alice Rose & Co, through which she provides design and digital marketing services to equine, rural and luxury lifestyle businesses. In her article ‘Jump Into Your Own Business’ she gives an insight on the lessons learned through starting two businesses and shares her top tips for success.

Christina Jones.jpg

Issue #1 - Christina Jones, Equine Business Association

Christina Jones is the founder of the Equine Business Association and the MD of Blacktype Digital, an industry leader in digital marketing. One of the first people in the world to be part of the official Facebook Marketing Consultant program, she's also the winner of the Ontraport Modern Ontrapreneur of the Year award in 2018. Christina's worked in the equine world since 2005 in almost every facet of the industry. Find out how she got started and what she believes is the key to a successful equine career.

Eleanor Boden.jpg

Issue #1 - Eleanor Boden

Eleanor is responsible for overseeing education provisions, recruitment strategies and employer engagement. Previously, a Senior Lecturer at Myerscough College where she earned Fellowship of the Higher Education Academy status, as well as multiple nominations for her outstanding teaching delivery. Eleanor is currently studying for her PhD at Durham University and researching the different education streams available in the horseracing industry.

Eleanor’s article ‘Graduating to a Career in a Changing Industry’ talks about some of the recent industry changes and how graduates can make best use of their degree to step into the world of work in the equine industry.