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We're very happy to have assisted a number of organisations of all sizes across the equine industry (and some in other industries!) with their content and email marketing. Here's what they had to say about our service...


Ilka Gansera-Lévêque - Racehorse Trainer and Veterinarian

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"What makes Sarah’s service unique is her love for racing and her in-depth admin knowledge and background within the industry. She immediately feels like part of your team. Quick turn around and very thorough...She gets it..."

- Ilka Gansera-Lévêque.  IGL Racing


Racing Blue

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"Sarah Watson at Digital Impulsion is a very useful member of our team at Racing Blue. We use Sarah on a sub-contract basis, which allows us the flexibility to use as much of her time as we need. She has a very broad knowledge on matters equine and has been able to apply this to a wide range of projects for us, including repurposing technical articles and writing and managing equine specific mail-shot campaigns. I am difficult to please in terms of writing style, but Sarah continues to nail it with the pieces she writes for me. We will continue to grow our relationship with Sarah."

- Cath Dunnett.  Racing Blue


The Thoroughbred Club

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"My relationship with Sarah over the last year has been extremely positive, from our initial meeting where I explained our requirements, the amount of time I would be able to dedicate to the project and what we would need from Digital Impulsion she has surpassed my expectations and delivered exactly what I needed without the need for me to explain what we required further. She got it straight away and delivered to the highest standard. Sarah’s knowledge of both the equestrian industry and career development have been a real asset to the project and have enabled us to deliver affective careers advice blogs to our members, the response from membership and the industry has been so positive that we have now created a hardcopy book of her work."

- Tallulah Lewis. Executive, The Thoroughbred Club


"As a company that provides content creation as a service, we have a very high standard and it's quite challenging to find content creators that are able to consistently deliver.

I was so incredibly happy to have discovered Sarah! She's been able to free up so much of our time by taking control of researching, topic creation, content writing, editing and proofreading - all to an extremely high standard and not only that, she's an absolute pleasure to work with and very notably, she's reliable, and never fails to deliver. I wholeheartedly recommend Sarah to anyone looking to establish content creation and marketing as part of their business growth and development. 

Take it from me, when you find an absolute gem like Sarah, you don't pass up the opportunity to work with her!"

- Michelle Dale. Creator and Founder of Virtual Miss Friday & 1nSourcing


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Weatherbys Bank (Testimonial)

"Weatherbys Bank approached Sarah Watson to oversee the development of a key interface between our new core banking system and the rest of the Weatherbys Limited business. Our new system needed to fit with existing complex business processes. Sarah worked with key business stakeholders to analyse and determine the scope of the work. Requirements were clearly defined and agreed for software development and changes to business processes. 

Sarah’s proactive approach and adaptable nature meant that she took on a number of key roles as the project progressed. She contributed over and above the expected, to support the project through every phase and deliver this key work stream of our demanding project in adherence to the entire project programme framework.

She built strong relations and supported and managed the business stakeholders through the entire project. Dealing with a large number of people, of all levels, across numerous departments, from business teams, to executives, she communicated effectively to the appropriate level of detail.

With excellent planning and organisational skills she put in place project plans, monitored progress, and coordinated the IT and business team resource to ensure the planned work was met. As the project advanced she went on to mobilise and support the user test programme with the business teams and the IT department. Once implemented, Sarah addressed issues and embed the changes into our business processes.

Sarah’s ability to tackle each task with not only a structured approach but a can-do, positive attitude, contributed greatly to the project success as she actively sought to resolve any emerging issues and concerns. Not one to be put off by growing demands she incorporated each new task into the workload on a priority basis. 

I was impressed with her motivation and willingness to adapt to each phase of our project in order to achieve our joint goal of a successful implementation. I would recommend Sarah Watson to people who require clear thinking through complex business processes to find the simplest process possible, and anyone who would like to partner with someone who will put everything they can into supporting your goal."

- Andrew Turberville-Smith. Finance Director and Chief Operating Officer - Weatherbys Bank


Weatherbys Bank (Case Study)

Weatherbys Bank required expert business analysis support to design and embed a new interface and processes to support the core banking change programme. Sarah joined the team to deliver one of the key internal interfaces, resulting in delivering the interface and process re-engineering to plan. Sarah was responsible for conducting initial business analysis to formalise the requirements, and then getting these agreed by all levels of stakeholders – including directors, IT professionals, and customer service teams, to deliver the required interface and process improvement. At the heart of this achievement was her ability to communicate with clarity and turn technical requirements into plain English. She supported the change implementation through test cycles, produced process documentation, and gave training and guidance for internal staff to successfully deliver the live transition.

Read the rest here...


Tim Jones Racing

"I have had the privilege of benefitting from Sarah Watson’s services on multiple occasions and for a variety of projects from compiling budget forecasts to coordinating business proposals. Sarah’s efficiency combined with her innate ability to understand a brief and implement a plan from the most vague outline make her unique in my experience. She offers a service which is unsurpassed and is the obvious choice not only for her implementation but also for her advice and guidance. She is the ultimate safe pair of hands."

- Tim Jones. Tim Jones Racing


Arena Leisure PLC

“Sarah successfully managed to prioritise a rapidly changing workload with a flexible and positive attitude. She proved herself to be extremely organised, capable and a strong team player. She also displayed a large amount of initiative and confirmed her problem-solving abilities in a number of high pressured situations. Throughout her involvement with the project Sarah showed immense commitment, intelligence and diversity.”

- Geoff Adcock. Racecourse Operations, Arena Leisure PLC


Musco Lighting 

“At all times I found Sarah to be cooperative, polite, helpful and extremely efficient, whilst dealing with our varied requests and any problems encountered by us. This particular project was not without difficulty. It was often a ‘work in progress’ with plans changing frequently within tight deadlines. I was impressed by the enormous commitment Sarah displayed throughout the project by way of long hours worked and energy invested into the momentum of the project.”

- Allan Burgess. Project Manager, Musco Lighting


IES (Gretton) Ltd

"I can’t always find the time for all the paperwork that comes with running my business. A site contact of mine had mentioned Sarah previously and when I needed some documentation urgently, I got in touch. It took just one phone call and one email and the documentation was sent back to me within the deadline. I’m very happy with the outcome, it looks fantastic, very professional and meeting the tight deadline ensured my job wasn’t delayed. I would definitely recommend Sarah”

- Bruce Milligan. IES (Gretton) Ltd


The Selling Circle Training Company

"Just a note to say a big thank you for the support that you provided for me recently and also for the excellent design ideas for our training manuals.

Your dedication and enthusiasm towards our project was very noticeable and much appreciated and has definitely contributed towards the on-going success that we are currently enjoying.

I have no hesitation in recommending your services to anyone that may be interested."

- Mike Willis. Owner, The Selling Circle Training Company