Storytelling as part of your content marketing is huge. It’s been huge for a while, it’s something you see the very successful business owners do incredibly well. This is because as human beings we’re naturally drawn to storytelling. We’re curious. Or maybe nosey!! Studies suggest that 65% of all conversation is storytelling (barring the domesticity conversations on dinner options and life logistics!). So, it would make sense that when a similar level of storytelling is applied through your marketing you’d see a marked increase and improvement in engagement and therefore sales.Read More
Regardless of the amount of content you’d like to publish this year - more, less or the same as last year, having a clear editorial calendar will enable you to plan better and ultimately reduce pressure on you by reducing the last-minute stress of content creation in three main ways...Read More
Oh my, there's so much content out there do find yourself thinking...why should I bother? You don't want to add to the noise! Still, there are loads of advantages of YOU producing content in your business. Find out why your customers want to see content from you in this short video!Read More
You don’t need to be an email marketer to see a lot of emails! We’ve all got them flooding into our inbox. There are loads of them - and can you be bothered to read them?! Some yes, some no. It’s so easy to gloss over the majority, as you either didn’t sign up for them or have since lost interest. Of the handful of emails you have a slight inclination to read, you make your mind up as to whether you’re really interested within a matter of seconds...before quickly moving on. Your customers are exactly the same. Here we share two simple tips to massively increase the likelihood of retaining their attention.Read More
Email marketing helps you build stronger relationships with your customers and increase your sales, however, people often find themselves stuck for what to say!
Here’s some inspiration for you and our top tips on the type of information you could send...Read More
Content marketing helps you get more eyes on your business and increase your sales. However, it’s a time-consuming task for many!
Here’s a quick video with our 4 step process to consistently stay creative and on plan...Read More
If you question whether email marketing remains an effective strategy - ask yourself this…
> What’s one of the first things you do every morning, or your first task when you get to work? …Check your email.
> What’s one of the biggest distractions during your day? …Email.
> What’s one of your biggest compulsions to check checking day and night? …Your email!
With that in mind, here’s why your email list is a MAJOR asset to your business…Read More
What is content marketing?
What can it help your business achieve?
Why does it work?
When can you expect to see results?
Here’s a quick two minute video answering all these questions :)Read More
Years worth of junk email had blurred the lines a little for some people on what email marketing actually is. As with everything, there are differing perceptions. Here, we set out what email marketing is, what it is NOT and why you should be using it to boost sales in your equine business.Read More
You’d be forgiven for thinking - why bother with content marketing? There’s so much out there already! In short, you need to publish content because your customers and future customers have questions...and they’re looking for the answers. When you provide the answers, YOU gain their trust and gain their custom.Read More