Why You Should Make Storytelling Part Of Your Marketing In 2019

Storytelling as part of your content marketing is huge. It’s been huge for a while, it’s something you see the very successful business owners do incredibly well. This is because as human beings we’re naturally drawn to storytelling. We’re curious. Or maybe nosey!! Studies suggest that 65% of all conversation is storytelling (barring the domesticity conversations on dinner options and life logistics!). So, it would make sense that when a similar level of storytelling is applied through your marketing you’d see a marked increase and improvement in engagement and therefore sales.

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Sarah WatsonComment
Two Essential Tips For Effective Equestrian Email Marketing

You don’t need to be an email marketer to see a lot of emails! We’ve all got them flooding into our inbox. There are loads of them - and can you be bothered to read them?! Some yes, some no. It’s so easy to gloss over the majority, as you either didn’t sign up for them or have since lost interest. Of the handful of emails you have a slight inclination to read, you make your mind up as to whether you’re really interested within a matter of seconds...before quickly moving on. Your customers are exactly the same. Here we share two simple tips to massively increase the likelihood of retaining their attention.

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Sarah WatsonComment
7 Reasons Why Your Email List Is A Major Business Asset

If you question whether email marketing remains an effective strategy - ask yourself this…

> What’s one of the first things you do every morning, or your first task when you get to work? …Check your email.

> What’s one of the biggest distractions during your day? …Email.

> What’s one of your biggest compulsions to check checking day and night? …Your email!

With that in mind, here’s why your email list is a MAJOR asset to your business…

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