Bring Your Equine Business Into The Spotlight
Content marketing can transform your business. For one key reason, that can be demonstrated by asking yourself this question…
Do you think it’s more effective to tell people how great you are, or for them to see for themselves?
Through content marketing you show people how great your service or product is, your expertise and your ethos. You can share genuinely helpful information, designed to help your potential customers out, answer common questions and provide insight into your business. This allows you to generate interest and attract people that are already starting to like how you go about things, the quality of your work, or appreciate your level of expertise. It also enhances your customer experience through regular authentic, friendly and helpful communication. This is why content marketing is so effective and has come to be one of the most dominant marketing strategies in use.
This success of content marketing has been largely brought about because the way in which people interact with companies has shifted massively. Their expectations on the amount of information they can find out online and company response times have changed. Numerous methods of unwanted marketing contact, constant junk calls, email spamming, junk post, and a regular wall of TV adverts across countless channels mean people have really had enough of feeling like their being ‘sold’ to.
Content marketing allows you actually be helpful, to provide a service to your customers, to give them something extra for nothing, and even though this approach has now been thoroughly tried and tested, it still feels like a breath of fresh air.
Content marketing generates over three times as many leads as outbound marketing and costs 62% less!
It also helps you stand out online, to be seen, as your business will return more often in Google searches. Your website is often called your online real estate and each blog and downloadable creates an extra page or link and adds to that. Your content will come up when people search specific queries, your website will get ranked higher and you’ll see increased traffic to your website. Added to that we all know social media is a huge form of advertising and creating content gives you more to share, and helps you quietly promote yourself whilst being helpful and still sounding like you.
By creating and publishing content on a regular basis and in accordance with a plan designed to meet your business aims, it can have a transformative effect on your marketing, the number of potential customers you attract, your wider audience and your business growth.
If you want to get started with content marketing, start to give some thought to what valuable, high-quality information would your ideal customers find useful, that would also help walk them through the purchasing process to ultimately make the decision to buy from you.
Equine business owners might wonder what they can share that’s of any interest, so let’s think through a few equine businesses…
- Equine Dentist - interesting facts about equine teeth, case studies of your patients, your typical day, your methods and why you use them, feeding tips for horses with teeth problems, 10 signs your horse needs to see an equine dentist, and so on.
- Equine Pilates - why Pilates is so amazing for horse-riders, basic Pilates moves for the beginner rider, basic Pilates moves for the advanced rider, mini-routines for strength, mini-routines to increase balance and more!
- Riding Instructors - there’s so much riding and care information to give, you could share countless ridden and groundwork exercises to improve specific areas with either the horse or rider, information on biomechanics and work your way through loads of tips for horse care, such as feeding and bandaging.