How to Create an Editorial Calendar to Save Yourself Loads of Time
Regardless of the amount of content you’d like to publish this year - more, less or the same as last year, having a clear editorial calendar will enable you to plan better and ultimately reduce pressure on you, by reducing the last-minute stress of content creation in three main ways...
Deadlines are in place and known well in advance. There are numerous tasks that come together in both the creation and distribution of content, such as sourcing appropriate images, design, linking documents and systems, writing emails and testing it all works. With deadlines, you make sure there’s enough time available to complete all these tasks in time!
Creating an editorial calendar gives you the opportunity to sit down and brainstorm your content ideas. A dedicated session helps you follow your thoughts through and generate a greater amount of high-quality ideas and link your ideas together in a way that makes better sense and supports your business aims.
You have a central system where a brief view will provide you and your team with a snapshot of where you’re up to at any given time with your content.
Whether you’re a big company or a small solo business - you need a content planning system in place. We tend to operate at our best when we have a plan or a strategy - or at the very least, know what we’re doing and where we’re going! Content marketing is no different. You need a strategy - it’s far better than winging it!! Winging it may seem like a good idea initially, however it becomes draining and stressful, because you’re always on the back foot With planning, you can schedule in time and/or extra resource when needed. Like anything, it’s easier and less overwhelming to work in steps.
Know your business goals. This helps you create content that fits with them and helps you achieve them. Think of launches, new services, products, courses, or updates to these, company news and key awareness dates in your industry, major sporting events, tradeshows, political events and so on.
Decide which key dates and business goals are your highest priorities. List them out in each quarter of the year and view how your key dates align with your business goals. This gives you an outline to create your editorial calendar.
Brainstorm content ideas with two essential elements in mind:
The business goals and key dates you’ve identified.
Your ideal customer and the information they’d like to know about how your service, product or course can help them transform an issue.
Identify themes and where ideas fit together to support your business goals. Insert them into an editorial calendar and ensure you assign both a deadline and a team member. It’s also helpful to know the ‘call to action’ you’re aiming for and any keywords you intend to include.