Simplicity Vs Complexity - Why Simplicity Powers Progress

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I’ve always preferred to keep things simple.

There’s no need for overly-complex language, principles, or plans. And I’m not that keen on overcomplicating life...but obviously, that just kind of happens sometimes.

In the workplace over-complication makes everything feel like hard work - you lose focus, lose motivation, become less productive and either don’t achieve the results you’re looking for, or it takes longer to get there. It’s the opposite of efficient and it’s very frustrating, especially when it’s avoidable. 

Working with overly-complex plans mean you end up spending more time managing the plan than doing the actual work. Overly-complex language is dull, unnecessary and frustrating to listen to. There is literally no point to it.

I love simple.

Keeping things simple helps you make the progress needed to reach your goals.

Simple ensures a project is easily understandable for everyone, makes it’s easier to delegate tasks, easier to collaborate and helps you achieve the desired outcome more quickly and efficiently.

This all sounds obvious, after all - nobody really wants to over-complicate things. Or do they?

Unfortunately, people do have the habit of unintentionally overcomplicating things - because keeping things simple takes much more effort.

As a Business Analyst, I learnt that you need to master the complex in order to keep things simple. Things quickly become complicated and it takes a lot more effort to fully understand what’s happening and what’s needed in order to simplify things.

My Approach

Clearly, I don’t do complicated in either plans or language used.

I’ve been involved in some big projects in the past and have learnt to cut through to what needs to be done. The key to simplicity is - to always remember the objective. Why are you doing a certain task? What does it add to the process? What outcome does it give? Only schedule and prioritise tasks that will actually help you reach your objective.

Even if I say so myself, as a Business Analyst I was pretty good at converting seemingly complex processes into a set of simple procedures, in accordance with any necessary principals. (I do have a testimonial and case study to back this claim to brilliance up!! :) You can click through to the case study here and the testimonial here).

My service starts with the provision of a comprehensive yet simple content marketing plan - your Impulsion Plan. The plan is achievable, actionable and manageable and has up to three months worth of ideas formed into in an editorial calendar - which, if we’re supporting you on a monthly basis, is constantly added to and tweaked in line with your business objectives.

The plan also gives you all the information needed on the systems and support required to implement the plan. You can then choose whether you progress the plan yourself or take our support on an ongoing basis to implement it.

We aim to make it simple, practical and effective - to benefit your business and to help you achieve the specific business goals we’ve discussed. As Emma Holmes at Rockstars and Rebels says - simple but significant.

Progress Your Goals

You can put in place your own simple yet functional content marketing plan by downloading our worksheet below...

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